Growth marketing guides for Indian businesses
Straight answers on ad costs, ROAS, lead quality, UGC and industry growth, written by the team that runs these campaigns every day.
How much does a performance marketing agency cost in India?
What performance marketing agencies charge in India in 2026: retainer models, % of ad spend, performance fees, what's included at each budget, and how to compare quotes.
D2C unit economicsBreakeven ROAS: the formula, a worked example and what “good” means
Breakeven ROAS = 1 ÷ contribution margin before ads. Learn the formula, see a worked Indian D2C example with RTO and shipping, and find the ROAS your brand needs to profit.
Channel guideMeta ads or Google ads: which is better for lead generation?
Meta ads vs Google ads for lead generation in India: intent vs demand creation, lead quality, cost, and a simple way to decide where your first rupee should go.
Creative guideUGC ads in India: what they are, what they cost and how to make them work
A practical guide to UGC ads in India: what user-generated content ads are, why they convert on Reels and Shorts, typical costs, and a brief template for creators.
Hospitality guideHow to get more direct hotel bookings and pay less OTA commission
A practical plan for Indian hotels, resorts and homestays to grow direct bookings: booking engine, Google Hotel Ads, brand search, Meta retargeting and guest CRM.
Real estate guideReal estate lead generation: how to turn enquiries into site visits
Why cheap real estate leads rarely visit, and a step-by-step system to get qualified enquiries, faster follow-up and more attended site visits for Indian developers.