Every OTA booking costs you commission and the guest relationship. We run Google Search, Meta and remarketing that send travellers to your own booking engine at your official rates, and we report net direct room-nights after cancellations.
✓Direct bookings✓Direct share of room revenue✓Branded search captured from OTAs
City & business hotels · Resorts & leisure · Boutique stays & homestays · Hotel groups · Direct bookings · Net stayed room-nights · Direct share of room revenue · Official-rate, value-led offers · Branded search captured from OTAs · City & business hotels · Resorts & leisure · Boutique stays & homestays · Hotel groups · Direct bookings · Net stayed room-nights · Direct share of room revenue · Official-rate, value-led offers · Branded search captured from OTAs ·
Who this is built for
01City & business hotels
Corporate stays, weekday occupancy and repeat business travellers.
02Resorts & leisure
Weekend and holiday demand, packages and seasonal pushes.
03Boutique stays & homestays
A small room count where every direct booking matters.
04Hotel groups
Property-level budgets and reporting across locations.
Sound familiar?
Full on the OTA. Thin on the P&L.
Occupancy can look healthy while commission, discounting and cancellations quietly eat the room revenue you keep.
01
Commission on every stay
Each OTA booking takes a cut, even from guests who already knew your hotel and searched your name.
02
Your brand name, their ad
When people search your hotel by name, the OTA often appears first and takes the booking.
03
No relationship with the guest
The OTA owns the email and the next booking. You can’t invite last year’s guests back.
04
Clicks that never stay
Booking-engine visits get reported as success while cancellations and no-shows go unmeasured.
The metric swap
We change what counts as a win.
Every report we send separates platform signals from outcomes your own system confirms. If we can’t verify it, it doesn’t go in the business report.
What most agencies reportWhat we’re accountable for
Each stage has a gate. We don’t move budget to the next stage until the one before it is measured and working.
01
Revenue baseline
We read 8–12 weeks of PMS / booking data: OTA vs direct mix, ADR, lead time, cancellations and seasonality.
What it sounds likeBook direct for our best available rate and a better stay.
Gate: No booking-engine tracking → fix that first
02
Protect your brand search
Google Search on your hotel’s name so guests who already chose you book with you, not through an OTA ad.
What it sounds likeYou found us. Book direct at our official rate.
Gate: Branded-search share recovered
03
Destination demand
Search and Meta campaigns for the destination, dates and occasions you actually want to fill.
What it sounds likeA weekend in the hills, two hours from Pune. See dates.
Gate: Room-nights by campaign, not clicks
04
Room & experience creative
Real rooms, real views, amenities and the location, shown honestly with the right dates and rates.
What it sounds likeWake up to this view. Rooms open for the long weekend.
Gate: Bookings per creative
05
Rate-safe offers
Packages and direct-booking perks that respect your OTA rate parity and contracts.
What it sounds likeBook direct: breakfast included and a late checkout.
Gate: No undercutting of contracted rates
06
Return guests
Consented emails and WhatsApp to past guests for anniversaries, seasons and repeat stays.
What it sounds likeIt’s been a year. Your room is waiting.
Gate: Repeat direct bookings
Packages & pricing
Pick the stage. See your exact fee.
Your monthly fee is the package floor or the % of ad spend, whichever is higher. Move the slider and every card shows what you would actually pay. We highlight the best fit for your budget.
Choose by where buyers drop off: enquiry, visit or booking. Move the slider to see your exact fee.
₹0₹2L₹5L₹10L₹30L
Hotels · direct bookingsBest fit for your budget
Hotel Direct Booking Engine
OTA commissions eat into net room revenue.
More bookable nights through your own channel, not just more clicks.
₹1,00,000 /month
or 12% of monthly ad spend, whichever is higher
Setup
₹30,000 one-time
Ad spend
₹1,00,000+/mo
Creatives
18 / month
Commitment
3 months
Primary KPINet direct room-nights & direct booking value
Google Search + remarketing to your booking engine
Prices exclude GST. Ad spend is paid directly to Meta and Google. Shoots, creators, travel, software and third-party tools are extra. Retainers are billed monthly in advance; projects start after the one-time setup. We commit to the system, reporting and optimisation cadence, never to a guaranteed outcome.
Free · reply within 1 working day
Get your exact plan and fee.
Tell us four things. A strategist (not a bot) sends you the right package, your total monthly cost and the first three things we’d fix, on WhatsApp.
“We’d rather tell you not to spend than take a retainer we can’t justify. Every number in your report is one your own system can confirm.”
Khushal VasaitFounder & CEO, UpscaleEra
15in-house team
20+freelance specialists
GST & MSMEregistered
Nashikserving India
Ground rules
What we need from you before launch
These rules protect your brand, your ad accounts and your customers. We would rather lose a deal than run a campaign that breaks them.
Before launch
What we verify
Access to your booking engine and PMS reports
Official rates, availability and rate-parity terms
Rights to room, property and guest photos
Booking-engine conversion tracking (we set it up if missing)
A revenue / reservations owner
Guest-data consent for remarketing
Non-negotiable
What we will never do
Promise an occupancy or ADR figure
Undercut your contracted OTA rates
Use fake reviews or ratings
Show rooms, views or amenities you don’t have
Count booking-engine visits as bookings
Email guests without consent
First 90 days
Measure, fix, then scale.
Every engagement starts with a 3-month commitment, enough time to set up measurement, run real tests and move budget on evidence.
Days 1–30
Booking-engine and PMS tracking, branded-search protection, rate and offer review, first destination campaigns.
Days 31–60
Shift budget to dates, markets and room types that convert; cut clicks that never book.
Days 61–90
Scale direct room-nights, add return-guest journeys and seasonal pushes.
Questions
Straight answers before you call.
Can you guarantee occupancy?
No. Occupancy depends on your location, season, product, price and reviews. We commit to growing direct bookings through a measured system and report net stayed room-nights honestly.
Will this hurt our OTA relationships?
No. We never undercut contracted rates. Direct-booking perks are value-based (breakfast, late checkout, upgrades) so you stay within parity terms.
We get most bookings from OTAs. Why change?
You don’t have to stop. The goal is to shift guests who already know you, especially those searching your hotel’s name, to book direct and save the commission.
Do we need our own booking engine?
Yes, a working booking engine on your site is needed to take direct bookings. If tracking is missing we set it up in the first month.
Do you handle hotel groups?
Yes. Multi-Outlet Revenue Partner gives property-level budgets and reporting across locations.
What does it cost in total?
Agency fee (the package floor or the % of ad spend, whichever is higher), plus a one-time setup fee, plus your ad spend paid directly to Google and Meta, plus GST on our fee. The calculator above shows your number.
Free 30-minute growth audit
Find the leak before you add budget.
We’ll look at your offer, ads, funnel and tracking and tell you which package fits, or whether you need one at all.
